Destination Marketing: Marketing in Travel & Tourism
Gary Jacobs
Stephen Fox
Steve Holman
Kim Harris
Jennie Flower
Anthony Tasgal
Sean Parkin
The folk here have worked successfully together for the last 15 years, steering Fox Kalomaski through two recessions and one boom and now making sure they and their Clients get through this latest 'credit crunch'
Together they have built a unique business from nothing to being a highly respected marketing agency that knows its onions better than most in the retail, travel and leisure industries.
Sean Parkin, is the newest member of the team, an award winning senior creative and self acclaimed 'attention seeker', Sean has worked with many famous retail and FMCG clients including Tesco, Dixons, Carlsberg, Ben & Jerry’s, ASK, PizzaExpress, Nando’s and Roche Consumer Health.
For more on Sean, his alter-ego Barry Cheese and the rest of us read on...
Gary Jacobs
Chief Executive Officer
A specialist in B2B at Grey Worldwide, Gary co-founded Fox Kalomaski in 1995. Gary is our resident travel expert having worked with clients such as VisitBritain, TUI, Air New Zealand and Intercontinental Hotels
What is your favourite destination?
"Home"
What do you do to relax?
"Family, sport, music, reading"
What song would you put on for motivation?
"Something by the Scissor Sisters"
What's your favourite film?
"Casablanca"
Which famous person would you say you look most like?
"Magnum, when I had a moustache at least"
What is your greatest professional achievement?
"Starting my own business"
What or who did you dream of being as a child?
"An Actor"
Stephen Fox
Managing Director
Starting his career at Saatchis, Stephen then set up one of the first truly integrated agencies FBC Impact, before co-founding Fox Kalomaski. An expert in destination marketing, Stephen manages the day to day running of the agency
What is your favourite destination?
"Italy"
Where were you born, and where would you like to be buried?
"Lewisham, my back garden"
Which famous person would you say you look most like?
"Rodney Bewes"
Marmite - love it or hate it?
"Love it"
What is your greatest professional achievement?
"Keeping FK in profit for 12 yrs"
What song would you put on for motivation?
"Stairway to Heaven"
Little known fact (about you)?
"I am really only 34"
Steve Holman
Head of Creative
During his career, Steve has created concepts for Virgin, Mercedes, Bluewater, Magic FM and Debenhams and has specialised in Travel, Retail and Leisure for the last 10 years working across all of Fox Kalomaski’s clients
Little known fact (about you)?
"I used to be in a punk band"
What is your favourite destination?
"A field with a giant car boot sale"
What song would you put on for motivation?
"Metal Mickey Magic by Metal Mickey"
Marmite - love it or hate it?
"Hate it"
What is your greatest professional achievement?
"Working with creative people who are also friends so it doesn't seem like work"
What is your ultimate pet hate?
"Football"
What do you do to relax?
"I fix things"
Kim Harris
Head of Client Management
Kim has a retail marketing background with client and agency experience on brands including Debenhams, Allders, Selfridges & Jaeger. Now managing all of our retail clients, M&S and our shopping centre portfolio
What is your favourite destination?
"Goa, India"
What simple thing would make your day easier?
"Being a mind reader or the ability to time travel"
What is a typical day for you?
"Get showered in dark, put face on, try to make the best use of 8/9/10 hours, gym, bed or lots of drink then bed"
Where were you born, and where would you like to be buried?
"London, and I want to be scattered in the wind"
Which famous person would you say you look most like?
"Barbara Windsor (a young one I hope)"
What would you have written on your tombstone?
"Just one more! (Drink of course)"
What or who did you dream of being as a child?
"The first female football referee or manager"
Jennie Flower
Head of New Business
With a background in account handling at Lowe and Joshua working on international accounts such as Johnson & Johnson & HBOS, as well as lecturing in Advertising, Jennie heads up our new business department
What is your favourite destination?
"New Zealand or Wales, lot’s of gorgeous green scenery, beaches and sheep, smashing! "
What’s your favourite ad campaign of all time?
"Honda’s ‘Impossible Dream’, when teaching I bored my students rigid with it popping it on for inspiration whenever I could "
What or who did you dream of being as a child?
"A film director or producer and for some reason I still secretly think I’m going to make it! "
Which famous person would you say you look most like?
"My hair’s a bit posh spice and I wear big sunglasses - eek, never thought about it until you pointed it out"
What’s your greatest achievement?
"Producing an entire human being, with arms, legs and a head - magic! "
What would you have written on your tombstone?
"She made a lovely crumble"
What song would you put on for motivation?
"Right here, Right now, Fat Boy Slim, I defy you not to tap something when it's on"
Where were you born and where would you like to be buried?
"Sheffield, don't mind where I'm buried, just want a decent amount of crying and a healthy amount of raucous laughter at the bash "
Anthony Tasgal
Head of Planning
Tas, aka Anthony Tasgal, worked for over 15 years as an Account Planner in London ad agencies such as BBDO, DMB&B and Euro RSCG for clients such as Amex, KFC, Peugeot, Ford, Glenfiddich and Unilever
Little known fact about you?
"I introduced my 12 year old to Michael Palin, who he then interrogated in a pub for 90 minutes"
Which famous person would you say you most look like?
"I did a Woody Allen stand-up once for charity. He hasn’t exactly sued"
What’s your favourite film?
"Depending on my mood: Annie Hall, The Draughtsman’s Contract, Pan’s Labyrinth or Groundhog Day"
What song would you put on for motivation?
"An End Has Start by Editors or Where is My Mind by The Pixies"
What’s your favourite ad campaign of all time?
"Alka Seltzer - Spicy Meatball"
What is your favourite destination?
"The Galapagos Islands, Old Trafford, Chicago, Paris and the Phoenix Cinema (East Finchley)"
What do you do to relax?
"Reading books on neuroscience, playing tennis or table tennis, boring my 3 kids with obscure etymology, watching “Lost”. Ideally not simultaneously "
Sean Parkin
Attention Seeker
An award winning creative, Sean has worked with many famous retail and FMCG clients including Tesco, Dixons, Carlsberg, Ben & Jerry’s, ASK, PizzaExpress, Nando’s and Roche Consumer Health.
Which famous person would you say you look most like?
"Barry Cheese, the legendary light entertainer."
What did you dream of being as a child?
"It changed year by year; Ice cream man, footballer, pop star, graphic designer and Barry Cheese impersonator"
What's your favourite film?
"The Godfather parts 1 & 2, Goodfellas, Napoleon Dynamite, Barry Cheese Rides Again"
Little known fact (about you)?
"I used to be thinner and better looking than Barry Cheese"
What is your favourite destination?
"Barbados (without Barry Cheese)"
What song would you put on for motivation?
"Any 70s disco - I love it! As does Barry "
What would you have written on your tombstone?
"I told you I was ill Barry"
What do you do to relax?
"Sleep, walk the dog, watch Barry Cheese videos"
