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Interactive Advertising Agency Fox Kalomaski: Travel Advertising & More
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THEY CLICK WITH OUR E-MARKETING DELIVERING AN ROI OF 89:1
This fully integrated ‘Fresh’ campaign utilises outdoor and press supported via digital media to deliver tactical, offer-driven e-marketing. The objective is to get cynical frequent business flyers to Hong Kong and Los Angeles to consider Air New Zealand as a credible alternative to their usual airline.
The airline's results show an increase in premium passengers from 66% in 2006 to 80% in 2007 with some elements of the campaign delivering an unprecedented ROI of 89:1
