Interactive Advertising Agency Fox Kalomaski: Travel Advertising & More

THEY CLICK WITH OUR E-MARKETING DELIVERING AN ROI OF 89:1

This fully integrated ‘Fresh’ campaign utilises outdoor and press supported via digital media to deliver tactical, offer-driven e-marketing.  The objective is to get cynical frequent business flyers to Hong Kong and Los Angeles to consider Air New Zealand as a credible alternative to their usual airline.  

The airline's results show an increase in premium passengers from 66% in 2006 to 80% in 2007 with some elements of the campaign delivering an unprecedented ROI of 89:1

“Fox Kalomaski’s consistently superb service support, creativity and client management is second to none. If I had to give them a score they’d get an A1 every time.”

Christie Lord, Air New Zealand.