“Fox Kalomaski have challenged our traditional DM programme and subsequently we have seen a vast improvement in response”
Interactive Advertising Agency Fox Kalomaski: Travel Advertising & More
- TV
- Press
- Outdoor
- Radio
- Digital
- Direct Mail
- Door Drops
- Literature
- Promotions
- Exhibitions
- Strategy and planning
- Back to Our clients
THEY ACT ON OUR DM STRATEGY AND BOOK 30% MORE HOLIDAYS
Our approach has been to create engagement and desire for Butlins by segmenting the market and producing targeted communications for their 22 million pieces of DM each year.
The results have been staggering having generated in some instances up to 35% conversion rate and reduced costs per booking by 34%, boosting a return on investment by 51%
