“Fox Kalomaski’s strategic thinking, understanding of the issues and the creative delivery were a powerful solution and major contribution to the successful launch of Princesshay”
Interactive Advertising Agency Fox Kalomaski: Travel Advertising & More
- TV
- Press
- Outdoor
- Radio
- Digital
- Direct Mail
- Door Drops
- Literature
- Promotions
- Exhibitions
- Strategy and planning
- Back to Our clients
DEVELOPING THE PROPOSITION AND MAINTAINING RELEVANCE
Our “2000 Years’ New” launch campaign celebrated the combination of the beauty of the cathedral city of Exeter with a sympathetic new shopping centre.
This multi-award winning fully integrated campaign won over local opposition, achieving unprecedented results.
Our current campaign highlights more specifically the unique fashion offer that is Princesshay, delivering an 'edgy' but light-hearted treatment that is designed to establish the centre as 'the place for fashion' in Devon and Cornwall
Since launch brand awareness has grown from 0-73% and Princesshay now enjoys over 1.2 million visits a month.
