“They’ve been excellent with their style of client management. What’s also very good with Fox Kalomaski that we haven’t had with other agencies is direct access to the creative teams and that’s made a huge difference.”
Interactive Advertising Agency Fox Kalomaski: Travel Advertising & More
- TV
- Press
- Outdoor
- Radio
- Digital
- Direct Mail
- Door Drops
- Literature
- Promotions
- Exhibitions
- Strategy and planning
- Back to Our clients
THEY RECOGNISE ALL THAT IS GREAT ABOUT BRITAIN AND 20% MORE COME TO VISIT
Our task was to attract the wealthy top 2% of US and Russian visitors to the UK. In the aftermath of 9/11 inbound tourism to the UK was significantly reduced. Ensuring those who did visit were higher spenders therefore was a key focus.
We launched Visit Britain's international consumer publication 'So British' naming the publication and designing the mast-head. With the help of Gordon Ramsay, we launched the magazine at Claridges restaurant and pulled an ‘A’ list of potential advertising brands including Bentley, Aspreys, Harrods and Rolex. Figures show that US tourism spends grew to higher than pre 9/11 figures and inbound tourist figures from Russia increased by 20%.
